McGill Launch Their First TV Advert
McGill’s first TV advert will air on STV in the Dundee area from Monday 2 December offering boilers on finance from £33 per month.
The 20 second advert aimed at private home owners will air 32 times over the next two weeks.
The advert tells the storey of a cartoon family shivering in their cold house. A cheery McGill man appears with a new boiler and the house becomes lovely warm again.
Juliet McGill, Marketing Director, commented,
This is our first venture into the world of TV advertising after many years of tried and tested print and radio advertising. Whilst boiler replacements are not the most glamorous of subjects, the recent cold weather and the approach of Christmas may mean people are worried their boiler breaks down but don’t have the money to pay for new ones outright. Our finance packages offer good value on a range of the top manufacturers spread out in manageable monthly payments to suit each individual’s situation. The boilers also come with a five year warranty subject to an annual service.
We hope the advert will capture the imagination of viewers and we will be using the characters across a range of marketing media. We think the bright colours will be memorable and the advert will make us stand out as market leading, local installers providing excellent quality and service.
For more information call
01382 88 44 88
0141 891 8900
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